When one works for themselves, you look to those who came before you.
There are lots of artists that offer us inspiration.
The ones who succeed, we take what they have learned and try to apply those lessons to what we are doing. The ones who aren’t, well, we take that experience and tuck it away to remember and also remember a good idea, poorly done, is just as bad.
There is so much to juggle. Not only making the art you want to sell, but also the booking of shows, the advertising, marketing, promotions, blogging, emails, etc.
We’ve been doing this full time for about two years now. We’re still trying to get a schedule and routine down.
It’s not an easy thing.
The show part, we’ve got down pat. The rest of it, well, we have a few hang ups.
First of which is the mentality of “Oh, I don’t want to bother people with that post, photo, email…”
We also realize if we want to succeed at an online business as well as an in person one, we have to get over that.
Our customers have to know where we’re going to be and what new things we’re doing. We have to keep them interested so they will come to us.
We’re learning that is where advertising and marketing come in.
My rational mind knows this. The not so rational part…not so much.
I see other maker run businesses that we follow; I wait (sometimes not so patiently) for their next FB post, or to see the newest thing they’re working on via an IG post. Or, during the morning email check, I see the new sculpture, photo, painting, doodle, or whatever and damn it, I’m so happy to see it!
Then I think, maybe other people might be doing the same thing I am and are eagerly awaiting the new WeeGonza Bazaar post. It could happen.
Good wishes, much love, much happiness, and look for us much, much more.